New Year, New Hope- Testing the Market

The approaching turn of the calendar year brings me relief and excitement when it relates to this business venture. While things have slowly limped along over the holiday season, I am anticipating a sense of reinvigoration and excitement that will come with a fresh 365 days to turn nothing into something.

The research and development of our first product is progressing nicely. I have personally collected and organized a database of information that should be both valuable and well-received by Internet users. While there are a few areas of concern, I see the testing phase as a welcomed next step to smoothing the wrinkles out of our idea.

Realizing that any product or service launch should be sampled in a test market builds my confidence that we'll get this concept right when we release it to the masses. Anyone that rushes past this step is foolish to believe that a good idea poorly executed won't be cast aside at the first sign of shoddy design. It's something to remember if you're in a hurry to get on the market. I worked in the healthcare industry long enough to see that even medical device companies make that mistake. If it fails, be happy your product doesn't end lives, but fear that it might end yours as an entrepreneur.