For weeks we have struggled to come up with an appropriate name and brand identity for our new consumer service website. Last week, after taking the holidays off from brainstorming all-together, I randomly blurted out the catchy term that we hope turns to gold. While domain names are being registered and final votes are being cast I cannot reveal exactly what that word is. However, I can reflect on this naming experience.
I've learned that the closer you are to something, the harder it is to see. By over-complicating the process we had saturated our minds with preconceived notions of what the name/brand should be. This limited our thoughts and restricted the ideas we were generating. When we stopped thinking, opened our minds up and just let our brains flow freely we were rewarded.
Whether you are creating a brand identity, writing a proposal or assessing your child's homework assignment; sometimes it's better to walkaway for awhile or take some time to hear someone else's thoughts before making decisions or judgments. You'll save time and likely strike it big.
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