Checks to Stay Balanced

Creating a usable, flawless and relevant service from nothing more than the power of imagination is both taxing and exhilirating. The rewarding emotions that come from such a process are second to none. Yet, no matter how exciting it is to develop something brand new, it is equally stressful realizing that the success of any fresh idea is in the hands of everyone but the creator.

Our services are slowly but surely coming along, but each time a step forward is made I must remind myself to pause and conduct checks against what we are doing to be sure that it's worthwhile. Examples of these checks include conducting online surveys, reading professional advice on blogs and studying the competitive landscape to exhaustion. No new idea is entirely original. There are variations or similarities and as soon as a new product or service is on the market, someone else will find it's flaws and do it better...potentially putting you out of business in the process.

That is why it is important to be thorough and not settle for anything but what you truly desire your product to be in the development phase. You'll waste dollars fixing it in the future if you don't, and by then it might be too late to fix. For online services, such as ours, consider developing multiple sites with similar themes and create a network of relevant sites that compliment one another. This will expand your reach, drive traffic numbers up and broaden the scope of information you can directly offer to users, while ultimately offering more to potential advertisers in the process. It's a simple formula, but not always easy to execute. This wild ride continues...