You never know where you’ll be when an idea sparks. In a moment the right elements can come together to form your next ingenious thought. My first occurrence of this as an entrepreneur was years ago, in the lecture hall of my college public relations course. Maybe it was the day’s lesson or maybe just my daydreaming, but on that day I had the idea for a campus event that would bring free food and products to students while putting money in my pocket and promoting local business. Within six months I had secured the venue, the vendors and the marketing tactics to get “U Fest” off the ground. It was my first success as a self-creator, but certainly not my last.
Several weeks ago more kindling was ignited by a spark when I was looking up the hours of area coffee shops for my girlfriend. Since she is in her last year of school and needs quiet places to study, I decided to be nice and provide her with the information that she was always looking up or calling for. I won’t disclose what idea this situation gave birth to, but it is my favorite yet and our business is currently in the process of developing the service. I spent today writing a snapshot marketing plan, researching the competitive landscape and discovering potential clients.
The excitement that comes from a new idea gives me an adrenaline rush that I only imagine extreme atheletes feel. It's this thrill that keeps me driven to never rely on others for my success. To quote a favorite song lyric, "choose not the life of limitation". Your next idea just might lie in your surroundings or daily actions. Don't stop looking around.
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